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Course Description
The objectives of this module is as follows:
- To enable the learner to critically evaluate the importance of effective environmental analysis and market segmentation to achieving a superior customer and competitor focus.
- To enable the learner to analyse the role of marketing management theories to compete effectively in the business environment.
- To enable the learner to critically assess emerging marketing concepts in an ever changing business environment.
- To assist the learner in understand the role of marketing management in modern business
- To enable the learner to apply marketing theories and practices to the marketing environment of product and service companies.
Module
Marketing Management (6N4188)
Progression
N/A
Fee
€25
Career Options
N/A
Entry Requirements
Basic computer experience desirable. Learners will be subject to an online assessment.
Frequency
Commencing January February 10th, 2022
11am to 3:30pm, every Monday for 14 weeks.
Contact
Maura Burke on 057 9349424 or email mburke@loetb.ie