Castle Buildings, 3rd Floor, Tara Street, Tullamore, Co. Offaly R35 E9K8 | Tel: (057) 9349424 | Email: tullamore@loetb.ie

Course Description

The objectives of this module is as follows:

  • To enable the learner to critically evaluate the importance of effective environmental analysis and market segmentation to achieving a superior customer and competitor focus.
  • To enable the learner to analyse the role of marketing management theories to compete effectively in the business environment.
  • To enable the learner to critically assess emerging marketing concepts in an ever changing business environment.
  • To assist the learner in understand the role of marketing management in modern business
  • To enable the learner to apply marketing theories and practices to the marketing environment of product and service companies.

Module

Marketing Management (6N4188)

Progression

N/A

Fee

€25

Career Options

N/A

Entry Requirements

Basic computer experience desirable. Learners will be subject to an online assessment.

Frequency

Commencing January February 10th, 2022

11am to 3:30pm, every Monday for 14 weeks.

Contact

Maura Burke on 057 9349424 or email mburke@loetb.ie